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Lili Diamonds rated among World’s Top 10 Diamond Brands for the Year 2011

Lili Diamonds is proud to announce its inclusion in the prestigious World’s Top 10 Diamond Brands list compiled by executives, consultants and affiliates of United Brands. Based on various parameters, such as product quality, design, performance, value, consumer recognition, brand differentiation and marketing effectiveness, Lili Diamonds was ranked 8th diamond brand in the world. In addition, the Crisscut®, a partnership of which Lili Diamonds is a part, was ranked 6th in the world, in the same category. “This highly esteemed honor is undoubtedly thanks to Lili’s recently launched new branding, accompanied by a massive online publicity campaign and a new state-of-the-art website – all inspired by space,” said Nadav Attar, marketing manager at Lili Diamonds. As part of this meteoric branding transition, a new dazzling diamond cut was especially designed. “The Meteor® Cut, a perfectly built decagonal shape, has become one of Lili’s most prominent signature cuts overnight,” said Dotan Siman-Tov, managing director of Lili Diamonds. “The Meteor® Cut is unquestionably a part of this majestic global recognition.”